Meta Platforms Inc., the parent company of Facebook, announced that it removed over 100 million fake pages and more than 23 million impersonator profiles from Facebook in 2024. This action is part of a broader initiative to reduce spam and enhance the overall user experience.
In a statement issued on Thursday, Meta explained that the move is aimed at making Facebook’s Feed more relevant and supportive for genuine content creators.
The company is cracking down on accounts that exploit the platform’s algorithm for engagement through low-quality or deceptive content.
“We're dedicated to improving the Facebook Feed and helping real creators get discovered. Right now, too much spam is drowning out authentic voices,” the company said.
Meta also stated that accounts using spam tactics like irrelevant or overly lengthy captions will have their visibility reduced and won’t qualify for monetization.
Beyond removing fake and impersonator accounts, Meta is also going after networks of accounts created to artificially inflate engagement. These groups will have limited reach and will be excluded from earning money on the platform.
“Some users try to game the system by manipulating Facebook’s algorithm to gain followers, views, or monetize unfairly,” Meta added. “Even if these attempts aren’t always malicious, they still fill the Feed with spam and push out genuine content.”
To address this, Meta will limit the reach of such content to just the followers of the posting accounts and will bar those accounts from monetization. Networks spreading the same spammy content through multiple accounts will also face reduced reach and loss of monetization privileges.
The company is also testing new tools to encourage more valuable interactions, including features that let users flag off-topic or inappropriate comments.
Meta reaffirmed its commitment to supporting original creators by improving tools like Rights Manager, which helps safeguard their intellectual property.
(Punch)
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